25 Jan
2024
25 Jan
'24
11:21 p.m.
Hi, reviving this thread as Google's enforcement date is a week away.
Stephen J. Turnbull wrote:
One-click unsubscribe for bulk senders of *commercial* email.
As much as I wish this was true, I don't think it's accurate; the "Email sender guidelines" explicitly say "Marketing messages *and subscribed messages* must support one-click unsubscribe, and include a clearly visible unsubscribe link in the message body."0 (emphasis mine.)
To me, "subscribed messages" in the above means the policy applies to everyone sending over 5k emails daily, whether for marketing or not.
All the best, Ole